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What Does Pay-Per-Click Advertising Mean?

Basically, PPC is an online marketing method where advertisers pay a fee when the users click on their online ad. It is the method where advertisers buy visitors instead of having them organically. Relevancy is associated with PPC, where ads appear at the top of the search result page whenever a specific user searches for something. Besides this, PPC comes with a slew of benefits, including:

  • Results can be easily measured and tracked
  • More brand recognition
  • Generate leads and maximize sales
  • You can reach your target audience, etc.

Overseeing And Managing PPC Ad

We at Unify SoftTech ensure that your PPC ads and budget are managed properly. Being PPC experts, it is our responsibility to research keywords that your target audience is looking for, identify target channels, measurement of each campaign, competition analysis, and A/B testing and campaign optimization.

Our Pay-Per-Click Services Include

PPC Ads Monitoring

Are you worried about your PPC ads and want to know whether they are doing great or not? If yes.. Then leave this responsibility on us, we’ll ensure your ads are performing well.

Social Advertising Campaigns

We make sure your social advertising campaigns run well on preferred social media platforms, and we give our best to spread brand awareness, capture sales revenue, and generate leads

Google AdWords

Google AdWord is a marketing platform that allows businesses to grow their brand recognition and reach their target audience globally, and we help them to do it effortlessly.

Bing Advertising

Our experts at Unify SoftTech manage Bing advertising and campaigns to reach your advertising goals with Bing Advertising. Additionally, we do it by taking care of your budget.

Display Ads

As the name implies, display ads refer to those ads that can be in the form of images and videos, which are displayed to the users, and we ensure your ads are placed on the right platform.

Remarketing & Retargeting

Remarketing or retargeting is the process that allows your brand to appear in front of your target audience even if they have already visited your site without doing anything on it.

Why Choose Unify SoftTech for a Pay Per Click Campaign

Every business wants to be on the top and great brand recognition, so for this reason, we follow a strategic approach for a pay-per-click campaign that involves the following component:

  • Keyword research and analysis
  • Strategy for PPC search campaign
  • Set-up ad campaign
  • Bid management
  • Return on investment tracking
  • Development and optimization of landing pages
  • Management and analysis of campaign

Report As Final Output

After investing time and hard work, in the end, we and our customers wait for the final output, and to show our efforts and hard work, we create a report that will show the campaign’s success in terms of keyword and text choices. In addition to this, we prepare a report that will show its customers where they rank for the keywords they pay for. Apart from this, we also conduct a meeting with our customers to let them know the progress of the campaign and we never hesitate to answer the questions of our customers.